The SEO I care about isn’t “write more content.” It’s making the site understandable to crawlers and people: architecture, rendering, performance, accessibility, structured data—on the stack you actually use.
I work on WordPress/Sage, and also on React, Next.js, headless, and APIs: the constraint is the same (useful HTML, clean routing, CWV, schema). Only where we touch the code changes.
Three engagement levels
Not a fixed price list: three ways of working, chosen by budget and how much you want me in the codebase vs. your team.
Low budget
Audit + roadmap
Technical diagnosis on your current stack (crawl, indexing, CSR/SSR/SSG rendering, CWV, schema, a11y). Deliverable: clear fix priorities, ticket-ready for the team. I don’t rewrite the product—I tell you what to do first and why.
- Crawl / Search Console / sitemap / canonical / hreflang
- Rendering and content invisible to Google
- CWV and performance budgets
- Schema and semantic markup: gaps and risks
Med budget
Audit + critical fixes
Same as low, plus hands-on implementation of high-impact blocks in the codebase: meta/routing, JSON-LD, HTML templates, critical assets, CWV fixes. WordPress, Next.js, React, or hybrid—where the patch is needed, I ship it or pair with the team.
- Everything in Low
- Priority fixes implemented (PR / patch)
- Structured data and SEO head aligned to the product
- Post-deploy checks (index, CWV, rich results)
High budget
Structural SEO in the product
Technical partnership: information architecture, content model, rendering strategy, accessibility, and ongoing measurement. Ideal when you’re rebuilding or scaling a product—not a one-off audit, but SEO as an engineering constraint.
- Everything in Med, on a continuous cycle
- URL architecture, i18n, faceted / app routes
- Pairing with frontend/backend on the design system
- Guardrails: SEO/a11y CI checks, performance budgets
Stack
Next.js / React, WordPress (Sage, headless, classic), APIs and integrations. If the crawler can’t see what the user sees, it’s a technical problem—regardless of framework.
For whom
Product teams, agencies, and founders who want someone who can talk to engineers and Search Console watchers alike—without translating everything into empty marketing.